Ex Dairy Beef - Why It Should Be On Your Plate
As you know, TJB is synonymous with ethically raised meat of the highest quality. So when we stumbled upon Ex Dairy Beef a few years ago, we knew we were onto a winner.
What is Ex Dairy?
When we talk about Ex Dairy meat at TJB we mean cattle that have once worked in the dairy industry and then been retired on pasture for a minimum of 12 months to fully rest before making their way to us. This retiring phase is critical — if it's not implemented, the beef will not be classed as premium. The deep intramuscular fat and exceptional flavour can only develop when the animal is stress-free after an extended period of rest and grazing. Beware of imitations where this retiring phase hasn't been properly observed — the beef will be tough and chewy.
How is it Different?
Being raised on pasture and grass-fed its entire life means two things. Firstly, the flavour is on another level — true beefiness, incomparable with anything else. Secondly, it's ethically sound. The cattle and farms we work with are regenerative in nature, meaning better grass, a healthier surrounding ecosystem, carbon-negative production and a better future for us all.
The showstopping flavour is coupled with a texture that has more bite. Animals that have lived to 5 or 7 years old have eaten a lot of grass and matured on the bone for 2–3 times the length of a standard animal — packing a serious amount of flavour that 99% of meat eaters will never have had the opportunity to try.
Options at TJB
Ex Dairy has been at the forefront of what we do from the moment we discovered it. You can find all the steak options in our Gran Reserva Range:
If you have any questions or would like other cuts, feel free to message us or give the shop a call on 01277 373656.
Leave a comment