Why Eat Grass Fed Meat?

Grass Fed is just the latest meaningless marketing ploy, right? WRONG! Grass-fed meat is worlds apart in taste, texture, nutrition and sustainability. By choosing Grass Fed you're choosing quality, premium taste and ethical, sustainable eating.

1. It's Good for the Animals

Grass-fed animals have the freedom to roam all day in their natural environment. Research shows they experience less stress, are less likely to fall ill, and are protected from unnecessary human contact. They're raised free from hormones and preventative antibiotics.

2. It's Good for the Planet

Choosing to eat grass-fed meat is your number one ticket to being a sustainable meat eater. Pasture for Life is the gold standard — pasture-raised for life, not just some of it. Grass-fed farming produces fewer emissions and fewer greenhouse gases, and principles like rotational grazing protect biodiversity and promote healthy ecosystems.

3. It's Good for YOU!

Grass-fed meat has a superior nutritional profile: higher in Vitamins A, E and all B Vitamins; higher in Magnesium, Phosphorus and Calcium; up to 50% higher in Omega-3; a better Omega-3 to Omega-6 ratio (anti-inflammatory); 100% higher in CLA; and higher in antioxidants like Glutathione and Beta-Carotene. Also free from hormones, antibiotics and allergens found in barn-reared, grain-fed meat.

4. It Tastes AMAZING!

Grass-fed meat is naturally marbled with healthy fat but has a lower overall fat content, which makes for a rich, meaty flavour paired with melt-in-the-mouth texture. The high mineral content creates a 'meatier' flavour — maximised however the meat is cooked.

The choice is clear — not just for your taste buds but for the planet and the animals too. Look out for the Pasture for Life mark or ask your butcher for their best grass-fed recommendations.